3 posts tagged “search”
Google has been making subtle but significant changes to improve the search interface. Indicated on Google’s blog, the search engine has introduced greater experiments into synonyms for searches.
Changes to how synonyms are presented in the SERPs are part of Google’s attempt to made the search results even more relevant to the searcher. The algorithm change that looks at titles and descriptions now looks keyword stems and synonyms based on the search query. For example, for searchers looking for Denver Used Cars, the keyword “car” may also be highlighted within results in the SERP.
Increasingly, Google has been looking at
synonyms to add further relevancy. As such, websites now need to consider more
than just the keyword density of a single keyword. Greater use of synonymous
within the content, including Meta data and title tags, will help increases the
changes that Google will know the true meaning of your website’s content.
Focusing too heavily on a single keyword is simply no longer the sure thing for
rankings. Looking at a page on Nashville Credit Finance for example, we’ll see
that the page contains a wide variety of synonyms for the page’s main topic,
including ‘auto finance’ or ‘car loans.’
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More on Universal and Blended Search coming soon.
Some automakers are more visible than others when it comes to Search. In the latest study by iCrossing, the digital marketing company found that Chrysler, Nissan, and GM are most visible in Paid and Natural Search Visibility.
Chrysler, GM, and Nissan were found to have the highest combined visibility in terms of organic and paid search. Other automakers that did well were Ford who led in natural search visibility with an estimated 22 percent of share of market, and Hyundai who led in the greatest paid search visibility.
Interestingly, for the top 25
highest volume general auto keywords, such as “used car,”
“auto loan,” and “used car prices,” no auto manufacturer had search visibility.
Many dealers of these manufacturers on the other hand are much more aggressive in
their search optimization and show up for these broader terms.
Behind Ford’s lead in natural rakings are Chrysler, Honda, and Pontiac prospectively. For paid search, General Motors, and Chrysler followed before Hyundai.
In many ways, car dealers are simply better at search engine optimization than the manufacturers. However, it’s in many ways easier for car dealers since they only need to focus on localized areas when it comes to both natural and paid search. That being said, many car dealers are dominating in the SERPs nonetheless. For instance, a Louisiana Honda dealer is able to dominate for a statewide search query which is still an impressive feat. But dealers are also more nimble when it comes to aggressively marketing their profit centers, such as Richmond Ford who is eager to promote auto repair Richmond VA in their marketing strategy, especially as service is quickly becoming a dominate profit center for dealers as auto sales remain at its lowest point in over a decade.
In any event, the dynamic automotive environment has forced both the auto manufacturers and car dealers to emphasize Search in their overall marketing strategy. It’s truly a simple solution to put your marketing dollars to what converts. After all, why not show up in front of those that are actively looking for your services and your products?
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Find the latest auto SEO news on this blog.
The automotive industry has faced a turbulent year. Car sales have declined dramatically and have hit levels that haven't been seen in over a decade. Amid dwindling sales, car dealers looking for new ways to drive cost effective leads. With consumers constantly changing their buying habits and the way in which they shop for cars, the Web is playing an increasingly important role, and search engine optimization is becoming the true key to success online. But many dealers don't take full advantage of an SEO strategy while others perform tactics that don't fall into the category of "white hat."
This blog is here to promote the benefits of SEO for car dealers, and will hopefully serve as a resource for auto dealers who are looking to improve their online marketing strategy. Thanks for visiting!
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Watch for more Automotive SEO features and news soon.
