Using Synonyms for Improved Google Rankings
Google has been making subtle but significant changes to improve the search interface. Indicated on Google’s blog, the search engine has introduced greater experiments into synonyms for searches.
Changes to how synonyms are presented in the SERPs are part of Google’s attempt to made the search results even more relevant to the searcher. The algorithm change that looks at titles and descriptions now looks keyword stems and synonyms based on the search query. For example, for searchers looking for Denver Used Cars, the keyword “car” may also be highlighted within results in the SERP.
Increasingly, Google has been looking at
synonyms to add further relevancy. As such, websites now need to consider more
than just the keyword density of a single keyword. Greater use of synonymous
within the content, including Meta data and title tags, will help increases the
changes that Google will know the true meaning of your website’s content.
Focusing too heavily on a single keyword is simply no longer the sure thing for
rankings. Looking at a page on Nashville Credit Finance for example, we’ll see
that the page contains a wide variety of synonyms for the page’s main topic,
including ‘auto finance’ or ‘car loans.’
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More on Universal and Blended Search coming soon.
