Automotive SEO Frequently Asked Questions

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Despite confusion and a lack of understanding surrounding SEO, the most common questions have the simplest explanations! Below are the answers to some of these repeated questions, and as you’ll see, the answers aren’t as complicated and complex as you might think.

What is the importance of link building?

Links are equivalent votes for your site. The more votes your site has, the higher the rankings it will have.

Why are some links more important than others?

The most important inbound links are the ones from relevant websites. For example, a link from a non-automotive related website will have less impact than a link from a content-packed auto website such as a blog or editorial focused site.

When does link building end?

Never. Your competitors will not stop, and neither should you. Until your website is ranked number one for a keyword you’re after, link building should be a continual process.

Why can’t I just buy a bunch of links?

A link to your site is heavily weighted because of its inherent editorial value. If it’s determined via search algorithms or from your competitors reporting you that your links are paid for, the search engines will know your inbound links are not high quality or of an editorial nature and they could end up hurting you more than they’ll help you.

What’s the importance of a 301 redirect?

Unlike other redirects, a 301 redirect tells the search engines that the old page is permanently moved to the new page, helping to transfer all SEO power to the new page.

What is duplicate content?

Search engines don’t want to index content that is copied from another webpage. If they find duplicate content, the copied page will be penalized as it’s not the original source of the content.

The search engines want to show diversity and relevancy in their search results. Multiple pages of the same content are therefore not permitted.

Why should SEO be a part of my dealership’s marketing strategy?

Car buyers are increasingly web savvy and begin their new car research online. If they can’t find you, they will find your competitor.

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